Neubrutalism is a movement in website design that embraces the ugly and the brutal. Websites that follow the principles of neubrutalism are often harsh, bare, and uninviting. So, why would anyone want that for their website? In this blog post, we will explore the principles of neubrutalism and whether it is right for your business.

What is brutalism?

Brutalism is an architectural style that emerged in the 1950s and gained popularity in the 1970s. It is characterized by its use of raw, unfinished materials such as concrete, glass, and steel. Brutalist buildings are often massive in scale and have a harsh, industrial appearance.

What is neubrutalism?

The term “Neo” refers to the fact that this style is a revival of sorts. While brutalism in website design may seem like a new trend, it’s actually been around for quite some time. 

What are the principles of neubrutalism? 

First and foremost, neubrutalism embraces the ugly. This means that your website does not have to be perfect. 

Second, neubrutalism is all about being simple. This means that your website should be stripped down to the bare essentials. There should be no frills or bells and whistles. 

Third, neubrutalism is brutal. This means that your website should be harsh and uninviting. This may seem counterintuitive, but remember that this is a design choice that will help you stand out from the crowd.

How to make your website in neubrutalist style?

• High contrast: Include pure black or white or even get crazy with opposites on the colour wheel. 
• Bold, unusual shapes: Try to use shapes that are not often used in web design, such as triangles or circles. Use sharp edges, even going so far as to utilise shadows with no blur effect. Don’t use gradients at all, but rather solid colours with little or no decoration.
• Font: Instead of choosing a font that is minimal and cool, pick something quirky, large and thick for maximum readability. All hyperlinks could be underlined. The idea is to make it quick to find what you are looking for.
• Content: While keeping the content on your main pages minimal, present your information contained within tables with dividing lines so everything is easy to find and read

Is neubrutalism right for your website: 

If you’re looking for a clean, simple design that is easy to navigate, then neubrutalism may be a good choice for you. However, if you’re looking for something more complex or detailed, then this style may not be the best fit. It really depends on the type of website or product you have and the type of customers you want to appeal to. If you’re not sure whether neubrutalism is right for your website, contact us today!