Insights.

AI search · SEO

What is AEO, and does your business need it?

AI assistants now answer questions that used to send people to a list of links. What AEO is, how they choose which businesses to name, and five things to do this month.

October 2026 · 6 min read

Google Ads · Websites

What is a landing page, and does your business need one?

A landing page is the page someone arrives on after clicking an ad, a link or a QR code. Here’s how it differs from your home page, and what to put on one.

October 2026 · 5 min read

Websites

Website accessibility for a small business: what it means and what to fix first

An accessible website works for people with disability. Here’s what the standard is, what the law says in Australia, and the fixes that matter most.

October 2026 · 5 min read

Websites

What is an SSL certificate, and does your website need one?

An SSL certificate is what puts the https and the lock in front of your address. Here’s what it does, how to check yours, and how to fix a “Not secure” warning.

October 2026 · 5 min read

Websites

Website maintenance: what it involves and how often to do it

Website maintenance is the regular upkeep that keeps a site safe and working. Here’s what the jobs are, what WordPress does for itself, and a simple routine.

October 2026 · 5 min read

Websites

Website hacked? What to do first, in order

Some hacks you can see. Many you can’t. Here’s how to check, what to do in the first hour, and when to get a professional in. Written for WordPress sites.

October 2026 · 6 min read

SEO

Google Business Profile suspended? What to do and how to appeal

A suspended profile disappears from Google for the public and you can’t edit it. Here’s why it usually happens, how to appeal, and what not to do.

October 2026 · 5 min read

SEO

Google Business Profile verification: how it works and what to do if it fails

Google decides how you verify, so you can’t pick. Here’s what each method needs, how to pass the video check, and what to do when you don’t get a code.

October 2026 · 5 min read

Digital marketing

How to register a business name in Queensland, and what to do online next

There is no Queensland register. Business names go through ASIC, and you need an ABN first. Here’s the order to do it in, and what to set up online after.

October 2026 · 5 min read

Google Ads

Google Ads not getting calls? What to check first

Work out which problem you have: the ads aren’t showing, they’re showing for the wrong searches, or the clicks aren’t turning into calls. Here’s the order to check.

October 2026 · 5 min read

SEO

Why your website isn’t showing on Google, and what to check

A new site can take days or weeks to appear. If it’s been longer, check this list: a switch left on in WordPress, a block on Google, or no links in.

October 2026 · 6 min read

SEO

How to respond to Google reviews, good and bad

Reply to every review, keep it short and stay calm. Here’s how to reply, what to say to a bad one, and when you can ask Google to remove a review.

October 2026 · 5 min read