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Digital Marketing

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What is Digital Marketing?

Digital marketing is the process of using online channels and electronic media to promote, market or sell your products or services. Essentially, it is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers.

It includes a variety of activities like:

– Search Engine Optimization (SEO)

– Paid Search Engine Advertising (PPC)

– Email Marketing

– Social Media Marketing, and many others!

Why is Digital Marketing important?

Digital marketing is the latest evolution of the traditional marketing methods that businesses have used for decades –  like TV commercials, print ads, and radio spots.

However, with the rise of the internet and mobile devices, digital marketing has become an essential tool for businesses of all sizes to achieve a variety of objectives, such as:

– increasing brand awareness

– driving traffic to websites or physical stores

– generating leads

– selling products or services

Is Digital Marketing expensive?

When compared to traditional marketing methods – or not doing marketing at all and missing out on all your customers in the long run! – Digital Marketing is not expensive. 

With traditional marketing methods, businesses can expect to pay thousands of dollars for a single ad campaign. Or run the risk of not attracting customers if they choose not to incorporate marketing at all! But with digital marketing, businesses can create and distribute content for a fraction of that cost. In fact, it can save you thousands of $$ if you know what to look for! 

There are a lot of free or low-cost tools and resources that can help you get started, and many businesses find that they can save a lot of money by partnering with the right Digital Marketing agency. RJG Mediaworks has a variety of free resources right here to help get you started!

Digital marketing also offers a far more targeted approach than traditional methods. With online tools like Google AdWords and social media advertising, businesses can target their ads to consumers who are most likely to be interested in their products or services. This means that businesses can get the most bang for their buck. With the vast reach of the internet and the relatively low cost of digital marketing tools, it is an affordable option for small businesses and startups.

What are the real benefits of Digital Marketing?

For starters, digital marketing is extremely cost-effective. Unlike traditional marketing methods like print and television advertising, digital marketing doesn’t require a large upfront investment. You can start small and scale up as you see results. Additionally, digital platforms like Google and Facebook offer a variety of pay-per-click and pay-per-impression advertising options that allow you to control your budget and only spend money on ads that are performing well.

Another one of the main benefits of digital marketing is that it allows you to reach a larger audience with your targeted message than traditional marketing methods like print or television advertising. With so many people now using the internet, your business will get more exposure by investing in digital marketing. By creating targeted campaigns and using SEO tactics, you can make sure that your website appears higher in search engine results pages, making it more likely for potential customers to find you.

Should my business be using Digital Marketing?

YES!

Digital marketing is particularly important because more people than ever are now spending time online. In fact, recent studies show that people now spend more time online than they do watching TV and listening to the radio combined.

This means that if you want to reach your target customers, you need to be where they are – and that’s online.

There’s no denying that digital marketing is one of the most effective ways to reach your target market. In today’s modern world, nearly everyone is online, which makes digital marketing an essential tool for any business looking to thrive.

SEO

 Search Engine Optimisation

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What is SEO?

Search Engine Optimisation (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.

There are a number of techniques that can be used to improve a website’s ranking, including but not limited to:

– Keyword Research

– On-Page Optimisation

– Link Building

– Technical SEO Optimisations

Is SEO actually important?

Yes, Search Engine Optimization (SEO) is very important for any business that wants to be visible online. It is estimated that over 75% of people never scroll past the first page of results when they are searching for something on a search engine like Google, Bing, or Yahoo. This means that if your website is not ranking on the first page for relevant keywords, you could be missing out on a huge amount of potential traffic and customers. 

SEO can help to make sure your website is visible and easily found by potential customers when they are searching online. It involves optimizing your website’s content and structure so that it will rank higher in search engine results pages (SERPs).

Can SEO be done wrong?

YES! If you don’t carefully consider your keywords, stuff your content full of too many keywords, or focus too much on generating backlinks instead of writing great content, then your SEO efforts will be in vain. 

SEO is an important tool for driving traffic to your website, but it’s not the only thing that matters. If you have a poorly designed website or low-quality content, then all the SEO in the world isn’t going to help you. In fact, it could even hurt you if Google decides to penalize your website for using black hat SEO tactics. 

Just a few of the ways you can mess up your SEO include:

– Not doing your keyword research properly

– Choosing the wrong keywords

– Failing to optimize your website for users

– Keyword stuffing 

– Making your website difficult to navigate 

– Having too much or too little content 

SEO is not an easy task, and there are a lot of pitfalls that you can fall into if you’re not careful. However, by taking the time to do things right, you can make sure that your website is well on its way to ranking higher in search engines.

Website Design

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Does my business actually need a new website?

A website is like an online store front for your business. If potential customers come to your site and it looks old, unprofessional or isn’t loading quickly, they’re likely to click away and not come back. First impressions are everything when it comes to driving traffic to your website. 

Research shows that 48% of people said that a website’s design is the number one factor in deciding if a business is credible or not.

On top of that, 38% of people will stop engaging with a website if the content/layout is unattractive. 

So even if your current website is functional, it might be time for an update if it doesn’t reflect well on your business.

Are all websites mobile responsive?

No, not all websites are mobile responsive. Mobile responsiveness is a feature that needs to be specifically coded into a website in order for it to function properly on smaller screens. Therefore, if a website does not have this feature, it will likely display poorly (or not at all!) on mobile devices.

This is because many website owners don’t see the need to make their site mobile friendly. They may figure that most of their visitors will just view the desktop version of the site. 

However, this isn’t always the case. More and more people are using their smartphones and tablets to browse the internet. If your website isn’t optimized for mobile devices, you’re missing out on a lot of potential traffic and customers. 

So how do you know if a website is mobile responsive? The best way is to simply try it out yourself. Pull up the site on your phone or tablet and see how it looks. If everything is shrunken down and hard to read, it’s not mobile responsive!

How do I know if my website needs updating?

There are a few ways to tell if your website needs updating.

One is to check its page speed rating. If your site loads slowly or is difficult to navigate, that’s a sign that it needs an update.

Another is to contact us for a free site audit to see where your website stands in terms of performance, usability, and security. Based on the results of the audit, you’ll be able to tell if your website needs some work or if it’s time for a total overhaul.

Either way, keeping your website up-to-date is essential to maintaining a strong online presence. So don’t ignore those little (or big) update cues – your website will thank you for it!

Google Ads

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What are Google Ads?

A Google Ads campaign is an advertising campaign that businesses use to appear in Google Search Results. With a campaign, businesses can create one or more ads that appear on the top and right-hand side of the Google Search Results page. They can also target people based on what they’ve searched for on Google, where they are,what type of device they’re using and who has visited your website or engaged with your app. A Google Ads campaign can also target an audience by specific demographics.

Once ads have been created and then submitted for approval, the campaign is set by targeting criteria that determines who will see your ad. Your targeting criteria can be as simple or as complex as you want them to be, and can include factors such as age, location, gender, interests, and even past behaviors. Once your campaign is up and running, Google will place your ad(s) wherever they believe they will have the most impact based on your targeting criteria.

Example of a Google Ads campaign 'Target'

A local Motel owner, in a popular beach town on the border of QLD and NSW, noticed an influx of younger tourists to town and wanted to create an ad to target this new trend of travelers.

By setting criteria to target people who are:

Located in – QLD or NSW

Aged –  20-35

Are interested in – Travel

Have recently – Checked In at popular beaches and Searched for hotels

The business can create an ad campaign that targets these people specifically!

Should my business run a Google Ads Campaign?

Overall, if you’re looking for an affordable way to reach more potential customers online, then Google Ads is a good option for your business.

It ultimately depends on a number of factors, including your budget, the products or services you offer, and who your target audience is. However, in general, running a Google Ads campaign can be a very effective way to increase visibility and traffic for your business.

Google Ads is one of the most effective online advertising platforms available, and it allows you to target potential customers based on their interests and demographics.

Additionally, as Google is the most popular search engine in the world, advertising with them can give your business exposure to a large audience. It’s also a great tool for reaching potential customers who are already actively searching for information about your products or services. And since the ads are targeted specifically towards users who are already interested in what you offer, they have a higher likelihood of converting into customers. If you’re looking to increase brand awareness and drive traffic to your website, a Google Ads campaign can be a great way to do just that. 

And if you’re already seeing success with organic search engine optimization (SEO), adding paid search ads can help you reach even more people who are interested in what you have to offer.

Content Creation

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What is Content Creation?

Content Creation is the process of generating information or media for use on a website, blog, social media platform, or ad. This can include anything from creating original text and images, to recording videos or podcasts. 

Most businesses create content in order to increase engagement with their target audience. By providing interesting and relevant information, they can encourage people to visit their website or follow them on social media. In turn, this can help to generate leads and sales. 

Some businesses also use content creation as a way of advertising their products or services. By creating compelling ads, they can attract attention and interest from potential customers.

Does my business need Content Creation?

If you want your business to succeed, then yes. And here’s why: 

People consume an overwhelming amount of content every day. In fact, the average person spends over 10 hours per day consuming content in some way shape or form, whether it’s through social media, TV, websites, blogs, etc. 

If you want your business to be seen and heard amidst all of this noise, you need to have a strong content marketing strategy in place. Without quality content that accurately represents your brand and engages your target audience, you’ll quickly get lost in the shuffle. 

Plus, producing consistent content can help improve your SEO efforts by giving you more opportunities to include keywords and drive traffic

Nonetheless, simply producing any old content won’t suffice – it needs to be high quality, original, and tailored to your target audience. So if you’re not a skilled writer or experienced marketer, it might be worth hiring a professional to handle your company’s content creation needs.

The investment will pay off in the long run by helping you attract more customers and grow your business!

Social Media Marketing

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What is Social Media Marketing?

Social media marketing (AKA SMM) is the process of marketing your business through social media platforms. This can include things like creating and sharing content, running ads, and engaging with followers.

Social media platforms provide a great opportunity for businesses to connect with their customers and build brand awareness.

By creating compelling content and using effective advertising strategies, you can reach a large audience and generate leads and sales.

By creating quality content and engaging with customers, businesses can see a significant return on investment from social media marketing.

To get started with SMM, you need to create a social media strategy that outlines your goals and objectives, as well as the tactics you will use to achieve them.

You should also identify which social media platforms are most relevant to your business and create profiles on these platforms.

Why does my business need social media ?

The short answer is that social media is essential for businesses today because it helps them remain relevant and connected with their customers. The longer answer is a bit more complex. 

Consumer behavior has changed dramatically in recent years with the advent and widespread adoption of smartphones and other mobile devices. People are now constantly connected to the internet and able to access information from anywhere at any time. This shift has had a profound impact on the way businesses must operate if they want to remain competitive. 

In order to reach and engage with consumers, businesses need to be where they are spending their time, which increasingly means being active on social media platforms such as Facebook, Twitter, Instagram, Snapchat, etc. Simply put, social media provides a way to connect with potential and current customers, and to build your brand. Creating and maintaining a social media profile gives you a more human face, and allows people to see the personality behind the business. 

Get in touch – it’s free.

Want digital marketing results that matter?

Speak to a member of our team today about how we can help your business grow.

Want to see what we can do?

Visit our live Demo Sites.

Interact with real examples of our website work.

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