Insights.

AI search · SEO

What is AEO, and does your business need it?

AI assistants now answer questions that used to send people to a list of links. What AEO is, how they choose which businesses to name, and five things to do this month.

October 2026 · 6 min read

Digital marketing

Google Workspace pricing in Australia: what you pay and what you get

What Google Workspace costs in Australian dollars (checked October 2026), how it compares with Microsoft 365, and the extra costs that aren’t in the price.

October 2026 · 7 min read

Content

Capability statement template for Queensland builders and trades

A section-by-section capability statement template for a Queensland construction or trade business, with short example lines for a made-up business.

October 2026 · 5 min read

Digital marketing

Marketing for tradies in South East Queensland: what to sort first

A plain order of work for a South East Queensland trade business: Google profile and reviews first, then your website, tracking, ads and social.

October 2026 · 7 min read

Google Ads

How much do Google Ads cost in Australia? Real click prices for Queensland trades

Google Ads cost you clicks plus a management fee if someone runs it. Here are real click prices for Brisbane trade searches and how to stop wasting money.

October 2026 · 7 min read

Websites

How much does a website cost in Australia in 2026?

A small business website costs from about $20 a month on a builder to about $3,000 to $10,000 with a designer. Here’s what drives the price and what to ask first.

October 2026 · 7 min read

SEO

SEO pricing in Australia: what small businesses pay

SEO for a small business is usually listed at about $500 to $3,000 a month in Australia. Here’s what changes the price, how it’s charged and what to ask first.

October 2026 · 7 min read

Content · Digital marketing

What is a capability statement, and what goes in one?

A capability statement shows a buyer what your business can do and why they can trust you with the job. Here is who asks for one, what goes in it and how long it should be.

October 2026 · 7 min read

SEO · Websites

SEO for tradies: how to get found in South East Queensland

How locals find a tradie on Google Maps, in search and in AI answers, and what to fix first: your Google profile, your website, reviews and real job photos.

October 2026 · 7 min read

Digital marketing · SEO

Google Business Profile for tradies: how to set it up and manage it

How to set up a Google Business Profile when you work from home or travel to customers: hide your address, get verified and ask for reviews the right way.

October 2026 · 7 min read

Digital marketing · Websites

How to set up business email: Microsoft 365 or Google Workspace

What you need for business email on your own domain, how to choose between Microsoft 365 and Google Workspace, and the steps that keep your mail out of spam.

October 2026 · 7 min read