Social Media Image Size Cheat Sheet

Check out our Social Media Image Size Cheat Sheet to make your social media marketing a breeze!

  • By RJG Mediaworks
  • 5 min read

Updated October 2026: Twitter is now X, and IGTV, LinkedIn Stories and Facebook Instant Articles no longer exist, so they have been taken off this list. Platforms change these sizes often, so check the platform’s own help page before you design something important.

Facebook Image Size Cheat Sheet:

Image Type: Size in Pixels:
Profile photo: 320 x 320 | Shows at 170 x 170 on a computer
Cover photo: 851 x 315
Timeline photos: 1200 x 630
Carousel photos: 1200 x 1200
Event cover photo: 1200 x 628
Panorama or 360: 30,000 in any dimension up to 135,000,000

Facebook Advertisement Size Cheat Sheet:

Image Type: Size In Pixels:
Feed ads: 1080 x 1080
Right column photos: 1080 x 1080
Marketplace ads photo: 1080 x 1080
Sponsored message photos: 1080 x 1080
Facebook search ads photos: 1080 x 1080
Facebook Stories: 1080 x 1920 (keep text within 1080 x 1420)
Carousel photos: 1200 x 1200
Messenger inbox: 1080 x 1080

X (Twitter) Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 400 x 400
Header: 1500 x 500
In-stream: 1600 x 900 | Supported formats: .GIF, .JPG, .PNG | Max file size: 5 MB for .JPG, 3 MB for .GIF
Summary card: 280 x 150 | Supported formats: .GIF, .JPG, .PNG | Max file size: 1 MB

X (Twitter) Advertisement Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Website card: 800 x 418, or 800 x 800
App card: 800 x 418, or 800 x 800 | Max file size: 3 MB
Single and multi-image posts: 1600 x 900 (minimum 600 x 335)
Direct Message card: minumum width of 800

Instagram Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 320 x 320
Landscape: 1080 x 566
Portrait: 1080 x 1350 (4:5) or 1080 x 1440 (3:4)
Square: 1080 x 1080
Thumbnail: 1012 x 1350 (profile grid previews are now 3:4, not square)
Stories (portrait only): 1080 x 1920
Reels: 1080 x 1920

LinkedIn Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 400 x 400 | Max file size: 8 MB
Profile cover image: 1584 x 396
Linkedin blog post link image: 1200 x 627
Linkedin photo share image (desktop): 1200 x 1200
Linkedin custom image for an update with a URL: 1200 x 627

LinkedIn Company Page Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Cover photo: 1128 x 191
Company logo: 300 x 300
Life tab main image size: 1128 x 376
Life tab custom modules image size: 502 x 282
Life tab company photos image sizes: 900 x 600
Square logo: 60 x 60

LinkedIn Advertisement Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Company logo: 100 x 100
Spotlight ads logo: 100 x 100
Spotlight ads custom background image: 300 x 250
Sponsored content images: 1200 x 627
Sponsored content carousel images: 1080 x 1080

Pinterest Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 165 x 165 | Note: Will be scaled down to 32 x 32
Profile cover photo: 800 x 450
Pin image: 1000 x 1500 | Note: Can go up to 735 px wide, as long as aspect ratio is 2:3
Square Pins: 1000 x 1000
Video Pins (these replaced Story Pins and Idea Pins): 1080 x 1920
Promoted Pins: 1000 x 1500
Carousel Pins: 1000 x 1000 or 1000 x 1500

Snapchat Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Snapchat ads image: 1080 x 1920
Snapchat Geofilter image: 1080 x 2340

YouTube Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile Photo: 800 x 800
Channel cover photo: 2048 x 1152 | Minimum area for text and logos without being cut off: 1235 x 338 pixels
Video: 1280 x 720 (HD)
Thumbnail: 1280 x 720 | Minumum width of 640

TikTok Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 200 x 200
Video: 1080 x 1920

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Written by RJG Mediaworks, Brisbane. Last updated .

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